The real estate market has always emphasized the importance of location when searching for a dream home. However, a recent nationwide survey conducted by Coldwell Banker Realty unveils a surprising revelation – price now takes precedence over location for more consumers. The survey indicates that 56% of respondents prioritize price, while only 50% prioritize location. Interestingly, this trend is more pronounced among women, with 60% prioritizing price compared to 48% of men.
This shift in consumer priorities sets the stage for significant changes in this year’s real estate market. The majority of surveyed consumers (56%) believe that the real estate landscape will either improve or remain stable in 2024 compared to 2023. Furthermore, the survey highlights a noteworthy change in behavior among potential home sellers. 39% of respondents planning to sell their homes in the future expressed a desire to relocate to a different city after the sale, compared to only 19% in 2022.
When considering ideal home locations, a significant 32% of respondents expressed a preference for residing in the South. This regional preference signals positive prospects for the Sarasota-Manatee real estate market, which boasts an abundance of desirable properties. Florida, in general, has consistently remained the top moving destination in the United States for several years.
In terms of home style and size, the survey reveals that nearly half (49%) of consumers prefer mid-sized houses with 3-4 bedrooms and 2-3 bathrooms. Ranch-style homes captured the top spot as the preferred design choice, accounting for 13% of responses, closely followed by Modern Contemporary at 11%.
To gain insight into the influence of social media on homebuying preferences, the survey explored this aspect as well. Results show that social media has a significant impact on the preferences of 64% of consumers aged 18-24, while only 16% of those aged 55 and above are influenced by these platforms. Additionally, 43% of all respondents have been somewhat or highly influenced by social media when it comes to their desire to purchase a specific type of home. Among luxury consumers, this figure rises dramatically to 73%.
Different age groups were found to be influenced by various social media platforms. The younger demographic (18-24) showed a higher likelihood of being influenced by TikTok (68%), whereas those aged 55 and above were more likely to be influenced by Facebook (54%).
Lastly, the survey reveals that an overwhelming 58% of consumers consider their homes as assets to be passed down to their child(ren). Given the substantial investment that real estate represents in an individual’s life, having a plan in place is of utmost importance.
As the residential real estate market continues to evolve, with fluctuations in interest rates, supply, demand, and prices, the role of real estate professionals becomes increasingly vital. Their guidance and expertise are crucial in navigating the homebuying and selling process. While the market may always be subject to change, the ultimate reward for consumers lies in finding and living in their dream homes.
房地产市场一直强调选择理想住房时地理位置的重要性。然而，Coldwell Banker Realty最近进行的一项全国调查揭示了一个惊人的发现 – 对于更多的消费者来说，价格现在比地理位置更重要。调查显示，56%的受访者将价格作为首要考虑因素，而只有50%的人将地理位置置于首位。有趣的是，这种趋势在女性中更为明显，60%的女性将价格放在首位，而男性只有48%。
消费者优先考虑价格的这种转变为今年的房地产市场带来了重大变化。多数受访消费者（56%）认为，与2023年相比，2024年的房地产市场要么会改善，要么会保持稳定。此外，该调查突出了潜在卖家行为的显著变化。未来有计划出售房屋的39%的受访者表示，在售后有意搬到另一个城市，而2022年这一比例仅为19%。
在考虑理想住房位置时，32%的受访者表示偏爱居住在南方。这种地区偏好为萨拉索塔-曼尼特房地产市场带来了积极的前景，该地区拥有大量令人向往的房产。佛罗里达州一直是美国首选搬迁目的地。
就房屋风格和大小而言，调查显示，将近一半（49%）的消费者更喜欢带有3-4个卧室和2-3个浴室的中型房屋。平房风格的住宅成为首选设计选择，占回应的13%，紧随其后的是现代风格的住宅，占11%。
为了了解社交媒体对购房偏好的影响，调查也探讨了这个方面。结果显示，社交媒体对64%的18-24岁消费者的偏好有显著影响，而只有16%的55岁及以上人群受到这些平台的影响。此外，43%的受访者在购买特定类型住宅时在某种程度上或相当大程度上受到社交媒体的影响。在豪华消费者群体中，这一比例大幅上升至73%。
不同年龄段的人群受到不同社交媒体平台的影响程度不同。年轻人群（18-24岁）更可能受抖音的影响（68%），而55岁及以上的人群更可能受到Facebook的影响（54%）。
最后，调查显示，压倒性的58%的消费者将自己的住房视为传给子女的资产。鉴于房地产在个人生活中代表的巨大投资，拟定一项计划显得极为重要。
随着住宅房地产市场的不断发展，利率、供需和价格的波动，房地产专业人士的角色变得越来越重要。他们的指导和专业知识在购房和出售过程中至关重要。虽然市场可能会一直变化，但对于消费者来说，最终的回报在于找到并居住在他们的梦想之家。
关键词定义:
– Coldwell Banker Realty: Coldwell Banker Realty是一家房地产公司。
– real estate market: 房地产市场。
– consumer priorities: 消费者优先考虑因素。
– real estate landscape: 房地产市场形势。
– home sellers: 房屋卖家。
– relocate: 迁居。
– home locations: 住房位置。
– South: 南方地区。
– Sarasota-Manatee real estate market: 萨拉索塔-曼尼特房地产市场。
– mid-sized houses: 中型住宅。
– bedrooms: 卧室。
– bathrooms: 浴室。
– Ranch-style homes: 平房风格的住宅。
– Modern Contemporary: 现代风格。
– social media: 社交媒体。
– homebuying preferences: 购房偏好。
– luxury consumers: 豪华消费者。
– assets: 资产。
– residential real estate market: 住宅房地产市场。
– interest rates: 利率。
– supply: 供应。
– demand: 需求。
– prices: 价格。
– real estate professionals: 房地产专业人士。
相关链接:
– Coldwell Banker Realty
– 美国房地产经纪人协会